I kinda relate to your thinking about how content marketing increases sales. The golden rule here is to make journalists’ lives as easy as possible by supplying everything they need to cover your content. According to Zazzle Media, 60% of companies struggle to produce content consistently, and 65% find it a challenge to produce engaging content. What’s impressive is the level of effort Zendesk went to with this. Backlinks: 203,000 backlinks from 13,000 referring domains. Still, the 229 pages under their /library/ subfolder get an estimated 580,000 monthly organic visits. Enter a few seed keywords to begin (e.g., food, recipes, whatever is relevant to your niche). But another facet of Intrepid’s content marketing strategy is posting aspirational travel images from travelers on Facebook, interspersing that with its own content. Then they encouraged people to share a Coke with people with those names. Here are 10 generic examples of SMART goals your marketing team might make to improve your efforts over time. Simple. This Woman Had Her Face Photoshopped In Over 25 Countries To Examine Global Beauty Standard, 203,000 backlinks from 13,000 referring domains, NeoMam’s “13 reasons your brain craves infographics” infographic, 9,290 backlinks from 1,320 referring domains. But it is possible to replicate the underlying concept—which is to hijack the rankings for “[yourbrand] alternative” with a creative piece of content or mini-site. Moreover, it makes people feel special as a brand replies to their comments … The brand’s always had a sense of humor in its TV ads, and that’s carried through to the Sit or Squat app. Here are 10 examples of interactive content marketing done right. Coca-ColaCoke used personalization to get everybody talking about their brand. Finally, here are some content marketing examples from the business world that are a little bit different.20. For example, many of Lodge’s guides are very short and wouldn’t have taken much time to put together. If we were Superdrug, this could be something like “beauty” or “health.”. You need a topic for which interest is on the rise over time. 2. In The Journal, you’ll find stories from real travelers sharing their experiences, which helps the company connect more with their core audience. I wanted to let you know about our powerful Exit Intent® technology that converts abandoning website visitors into email subscribers and customers. If you want to know how to use LinkedIn effectively, nobody’s going to be more expert than LinkedIn itself. The campaign also allowed people to use Google Street View and Google Maps to see the journey those digital kisses took. In June 2014, roughly one year before the launch of Superdrug’s campaign, an artist did much the same thing with a photo of her face. While NeoMam doesn’t get much organic traffic to this post, my hunch is that their referral traffic more than makes up for that. 3. You then have to create industry-leading content around those topics and actually get it to rank. Ever feel like you’re running out of ideas for your content marketing campaigns? The band struggles and is generally annoyed by the whole thing. The marketing mix definition is simple. Buffer’s one of our favorite content marketing examples, due to their three-pronged content marketing strategy. Please keep in mind that all comments are moderated according to our privacy policy, and all links are nofollow. Companies that consistently keep posting quality articles on their websites are likely to get three times more traffic and targeted audiences as compared to the other websites that publish fewer posts. Superdrug aimed to show that there’s no such thing as the perfect body. Shows estimated monthly search traffic to this article according to Ahrefs data. Here are a few examples of companies getting it right. After finding Lodge’s seasoning guide on Google, I learned that Lodge sells a pre-seasoned cast iron pan. For inspiration, we’ve included some powerful Facebook marketing examples from successful brands. Backlinks: 1,730 backlinks from 816 referring domains. Example: As with social media marketing, for content marketing, you can find an endless number of case studies and examples out there. Really among the very best things I’ve found on the web lately. Her career has included stints as a journalist, blogger, university lecturer, and ghost writer. Head over to Content Explorer and search for your chosen topic. Posted by David Murton on Mon, Mar 12, 2012 @ 01:21 PM Tweet; While social media offers many advantages for businesses, there can also be significant pitfalls that come with a poorly conceived social media campaign. Thank you. Head over to Ahrefs Keywords Explorer and switch the search engine to YouTube. On Buffer’s own blog, the company concentrated initially on writing for the people who influenced their customers, producing high quality, and highly shareable, content. As a general rule, the more websites link to you, the higher you rank in Google. Buzzstream combined a number of content types (research-heavy guest content, evergreen blog content, and gated content) to attempt to position itself as a thought leader within its industry. They listen to their readers, who reach them by email, letter, and social media, and use that information to determine the topics that will resonate with them most. Rip Curl bills itself as the “ultimate surfing company”. Baylor is a Marketing Specialist for Bluleadz. Do a few things right in your marketing job cover letter, and you’ll convert like Disney. If you’re running content marketing campaigns, day in, day out, it can be hard to consistently come up with new ideas and keep the momentum going. Backlinks: 1,707 backlinks from 403 referring domains. How is it related to inbound marketing?” Check out these posts by KISSmetrics and the Content Marketing Institute – they’ll answer your q’s.) One advantage of using web-based roadmap software is that the plan functions as a living document that the marketer can easily update and share across their organization. But it doesn’t stop there. A simple understanding of marketing is basically taking the right product, putting it in the right place, for the right price exactly at the right time frame. They should have a consistent visual aesthetic but also create a unified vibe that extends to personal appearances as well. Anyone who’s read up on content marketing has probably heard of The Furrow, which is generally reckoned to be one of the first examples of content marketing. Because you’re looking for keywords with informational search intent here, it may be worth starting with the “Questions” report. When it comes to lead nurturing, Bonafide uses email marketing to drive growth. Let's kick this article off with a definition. I could also have mentioned white papers, ebooks, apps, public speaking, presentations , and … Create something useful around that topic—it could be a tool, calculator, or even just a blog post or guide. Marketing is a challenge, even for the most well-run businesses. Hootsuite used this as a jumping-off point to tell a relatable story about their brand via a video titled A Game of Social Thrones. comments. Shares: 193,000+ social shares across the board. 7 Tips for Hiring the Right … Content marketing, in my opinion, is the next big thing for B2B business growth. Ranking for these terms requires content, so that’s your next step. That traffic then converts into leads when people search for cars on the website within that price range. Shares: N/A Estimated monthly organic traffic: 70,985. You may also have seen some of their videos on Facebook, which is actually where I first came across them. In our latest examples collection, Get Inspired: 40 Examples That Are Driving Content Marketing Forward, we show how leading B2B and B2C businesses raised the marketing bar with standout content efforts. They asked female graphic designers from 18 different countries to retouch a photo of a woman to “make h… This content marketing example from Charmin is perfect for its customers. Content marketing can be daunting, especially for small business owners. (The more you attend conferences and networking events, the more important this becomes. report. Ad Example 9: Facebook Desktop News Feed Ad; Ad Example 10: Facebook Desktop Right Column Ad *** The company published the results on Buzzfeed and Huffington Post, resulting in: Plus the company got more than 1,000,000 page views to their site within a five-day period. Zendesk (the customer support software) stole their name, and they’re bitter about it. It’s easy to see things like Coke’s “Share a Coke” campaign and assume that you can’t do content marketing without a six-figure marketing budget. #meta. Use blogger outreach, paid ads, whatever is more convenient for you. Paste any relevant ones into Ahrefs Keywords Explorer, then navigate to a keyword ideas report. The aim here isn’t to try to steal their links, but just to introduce them to your content. Let’s kick things off with one of my favorites…, Backlinks: 1,730 backlinks from 816 referring domains. Our business needs 10,000 website visitors, within the next 6-months from our inbound marketing activities in order to achieve revenue of $200,000 from inbound and content marketing. Our next content marketing example uses both publishing placements and social media to get the audience’s attention. Lodge—a manufacturer and retailer of cast iron skillets—nails this. Listen to journalists’ feedback and ideas, create your content, then promote via blogger outreach to all interested parties. Danny Ashton, the founder of NeoMam, also puts some of the success down to the quality and depth of research. Do NOT use keywords in the name field. (That’s the beauty of talking about topics that are so closely related to what you sell!). It must be working, because the company’s got 1.3 million followers on Twitter, and the same on Facebook, and the app’s been downloaded hundreds of thousands of times. Hit the “One article per domain” checkbox to make sure you see only one result from each site. IsItWP Practical tips to boost your site conversions. More Marketing Insights. It also improves engagement with targeted audiences. Let's have a personal and meaningful conversation. This is a keyword for which the bulk of traffic would ordinarily go to some other website. It’s yet another example showing that so-called “boring sectors” can still wow their audience. By teaching you how to cook with and care for cast iron pans. Do you know of any other cool content marketing examples? The number of times this article was shared on Twitter. Coke used personalization to get everybody talking about their brand. You can even click a journalist’s name to see all the sites they write for. As we saw earlier with Hubspot, ebooks and resources are a great way to raise awareness of your brand. The original ad has had more than 55 million views, and Old Spice is still using this approach with a new series of promotions, targeting teenage boys and their mothers. NeoMam published this piece of content in July 2013, which, according to Google Trends, is the height of popularity for the topic at hand. So far, the app’s been downloaded more than 100,000 times, and nobody’s going to forget the brand. The actual search traffic (as reported in Google Analytics) is usually 3-5 times bigger. It is always recommended to keep posting appealing and authentic content on the website to boost the traffic of page over time. That accounts for 52% of all traffic to Buffer.com! But it's a necessity, which is why companies spend so much money on it. I am so amazed with the quantity of research study you take into it. Estimated monthly organic traffic: <100 Launched in June 2015, Superdrug’s “Perceptions of Perfection Across Borders” campaign is a masterclass in content marketing. The rating scale for Performance Planning and Review is made up of five factors: Poor, Needs Improvement, Meets Requirements, Exceeds Requirements, and Outstanding. You know what? It makes your own content planning much easier and can play a large role in creating a compelling social strategy.This is because user-generated content helps to really engage and build a community around a brand. Take inspiration from these seven successful and replicable examples. Content marketing is not about expensive and elaborate campaigns. The easiest way to beat competing pages is to create something better. But because of their knowledge and authority in the industry, they’re packed with good, trustworthy advice. The mobile newsfeed ad sample, above, demonstrates what a typical Facebook ad looks like. IMPORTANT! The next step is to come up with an idea for a piece of content around this topic, then reach out to some of the sites you found in Content Explorer. Estimated monthly organic traffic: 580,000+. Then they created the Library homepage. Data analytics is another area that could be seen as dry, but when Grant Thornton ran their Access Granted campaign, it was anything but. Body image is a controversial and emotionally appealing topic. Head over to Ahrefs Content Explorer and search for a broad topic. Save my name, email, and website in this browser for the next time I comment. In fact, that last example is the inspiration for Superdrug’s campaign. 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