medium theory pdf

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In this way, medium theorists argue that various factors influence how a medium is appropriated by a culture and try to account for its social, political, and psychological impact. endobj This isn’t to say that media shape society entirely, but that it has a strong impact. 12 0 obj x�%˱�0н_qGh� 1nJtv��"%К�W�/�9��nG�Qh�; }hd��8/29P~��28��%��E�N��{rD0.��>hc]11�OJm�&�S��tCV\��])K3��?�0� <>stream <>stream 31 0 obj �0E�yV� endobj endobj endobj <>stream I’ve called this approach “medium theory”—following McLu-han in the singular “medium” as the key “message”—rather than media ecology or media theory in general, because medium theory focuses on the unusual characteristics that distinguish one me- dium, or one type of media, from other media (Meyrowitz, 1985, p. 16; 1994b). x�%˱�0н_qGh� 1nJtv��"%К�W�/�9��nG�Qh�; }hd��8/29P~��28��%��E�N��{rD0.��>hc]11�OJm�&�S��tCV\��])K3��?�0� x�S�*�*T0T0 B��id��]�"� �� Y <>>>/BBox[0 0 635.75 824.77]/Length 139>>stream <>stream x�%˱�0н_qGh� 1nJtv��"%К�W�/�9��nG�Qh�; }hd��8/29P~��28��%��E�N��{rD0.��>hc]11�OJm�&�S��tCV\��])K3��?�0� Media Management in Theory and Practice Bozena I. Mierzejewska 2 13 I n the field of mass communication, the term theory is often loosely defined.Paradigms,conceptualframeworks,models,normativetheories, endstream 29 0 obj . endobj 24 0 obj Media dependency theory, a systematic approach to the study of the effects of mass media on audiences and of the interactions between media, audiences, and social systems. Medium theory focuses on the particular characteristics of each individual medium or of each particular type of media (50, italics original; also No Sense 16). endstream the time span of each medium, the basic technology, the stylized con-tent, and the social definition of appropriate media use was a largely unchanged and consistent historical arc. �i��t&N��I�b�ܾ�N�,f%z�dW#w�$�B��Ũ��\��?��)bZu��Ywֱ��=4�>}�M��'��p�m�m.b��i� x�+� � | <>stream hybridity, communication, interactivity, participation, connectivity, privacy, memory, access, politics etc. %�쏢 Media Dependency Theory. endobj x�%˱�0н_qGh� 1nJtv��"%К�W�/�9��nG�Qh�; }hd��8/29P~��28��%��E�N��{rD0.��>hc]11�OJm�&�S��tCV\��])K3��?�0� endstream �0E�yV� endobj x�+� � | �0E�yV� endstream <>stream <>stream endstream Marshall.Mcluhan.-.The.Medium.Is.The.Massage. x�%˱�0н_qGh� 1nJtv��"%К�W�/�9��nG�Qh�; }hd��8/29P~��28��%��E�N��{rD0.��>hc]11�OJm�&�S��tCV\��])K3��?�0� endstream endstream stream 44 0 obj Which soon became known as the bible of media studies. <>stream Current Courses displays all courses offered in the current quarter. x�S�*�*T0T0 B��ih��]�"� � g �0E�yV� 66 0 obj <>>>/BBox[0 0 635.75 824.77]/Length 139>>stream Schramm 2. endstream endstream �,�$Kr�cY��y��3�s��éf}_��C��]����^-�Ū�9�~��ۛ{_ԋ'��|��=|��~��vQ5�m��.�?��U��V-��]n��7��rS��~��OMղٶǖO-��[>�[v��7Ǧ?�N�ܻ�4��o��ݭ�M��m�q�>�l�q�L�jl��?\ �W��\ˈ��3}�7��̏6�m[s�>wx�t\q�N~F��4G�0Sؚ�~]��o��V�~��M��nȭ��:V�Yp��e��.n��O]o��o;כ��}?�x8?�[�eצ����B��ڶ�G�Y6�L[�3��NǙVM[Wv�n�zYm7��n�m� �ݧ}˶��qk��I@��U}5��vm;~�n�K{��4��i�_�]˿��zhZo�f��5l��0�v;�7~�b�k�i��cӓ��:�b��8��&8`�w�)X x�ŗ�o��lg�\f��!��|�z��x��@��囎�WU�l9/�@�K[6�*��U|�c�� X ��D�Оo�7�0�=�T�i��C�u`�pS{�,��@�۶]��_�qc�f��w�_:�?��c(��b. endstream <>>>/BBox[0 0 635.75 824.77]/Length 116>>stream Discontinuities -probes aimed to train perceptive mind in pattern recognition - ( def. displays! 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