Bringing to life the quasi-religious fervour of BrewDog’s approach, Zealot’s Heart was born. To cut through in a crowded category, they needed to launch with a brand identity reflecting their deep devotion to the distiller’s craft. A brand playbook for those uninitiated in the way of the zealot. A spirit that reflected their Aberdeen heritage and their dedication to quality distilling. BrewDog and Love: the design-for-equity agency model building a spirits brand Creative Works Brewdog trolls beer rivals’ advertising slogans in latest takedown This looks like $7 mystery booze that might put you blindAugust 4, 2019. Umbro Brand Books Umbro. Thomas’ play, Bonhoeffer 1945, was a “Best Pick” of the London Times. We made sure the wolf’s head emblem could be adapted for different colourways without losing any of its impact, resulting in distinctive yet familiar identities for the Cloudy Lemon and Gunpowder variants. As I keep saying, brands will be remembered for doing … As a digital marketing agency, we keep our thumb on the pulse when it comes to all things design and branding. The original wolf makes a striking appearance on the RTD LoneWolf and tonic. Compared to just two listings before the relaunch, LoneWolf was stocked by Waitrose, Sainsbury’s, Tesco, Asda, Morrisons, Co-op and Wholefoods. “I couldn’t be happier with the fresh new identity of LoneWolf and the creative partnership found in LOVE. BrewDog’s answer to that question was to mix the hipster love for all things “craft”, lace it with a touch of counterculture imagery and punk attitude and voilà, a legend was born. More. SK-II Limited-Edition Packaging SK-II . For a limited time only, BrewDog are using the space on their Punk IPA beer cans to showcase profiles of some of the charities’ dogs who are on the hunt for new families. His scratchboard style, which he uses to create highly detailed images, was perfect for this story of obsession. When BrewDog Distilling Co. told us about their borderline-masochistic desire to craft an uncompromising new gin, we saw the chance to create an object of worship. Launching under BrewDog’s new spirit venture - BrewDog Distilling Co. - we've captured the iconic BrewDog attitude and brought the brand to life through a fierce new wolf … "We saw an opportunity to echo that on the pack, a snarling entrant into a category becoming increasingly floral and pretty. Manchester-based design agency Love has struck up an unconventional relationship with BrewDog to help create and grow its fledgling spirits portfolio. Here’s what they had to say. Brand communications involved ensuring global consistency while working closely with the team to create a tone of voice that is a lot more India-specific. Häagen-Dazs limited-edition packaging Häagen-Dazs packaging design. The relaunch of LoneWolf was soon followed by several line extensions, with many more in the works. As the company grows, its usual controversial approach may become unsuitable, and it might lose some friends. Cloudy Lemon – Master If I'm buying a bottle of whisky I'm not looking at that. The incident, alongside Alex’s character, was what inspired the agency to design the packaging around him. Alive and impactful, the LoneWolf bottle delivers up close and at distance, helping it grab attention on-shelf and on the back bar. But, Ellise and James (our graphic design maestros) were especially excited when they saw that BrewDog had rebranded. His play, The Presentment, premiered at the Pasadena Playhouse, the Hollywood Reporter calling it a “heart-wrenching drama.” Currently, he is writing a one-person play based on The Odyssey of King David. The wolf design, originally found on the wall in our distilling room, has been brought to life in a way sure to disrupt the market and rattle the status quo”. Manchester creative agency, LOVE, has unveiled its first packaging design for BrewDog since signing its innovative equity partnership deal with the brand earlier this year.The partnership sees LOVE acknowledging the fast-moving, start-up nature of BrewDog by taking equity in return for reducing agency fees on all design work across the brand’s spirit business – BrewDog Distilling Co. Our Response. We See What You Won’t. Idiots will love thisAugust 4, 2019. More. Manchester creative agency, LOVE, has unveiled its first packaging design for BrewDog since signing its innovative equity partnership deal with the brand earlier in 2019. More. His “love letter to Indiana,” Serious Inquiries Only, was reviewed as “an endearing comedy” by The Los Angeles Times. Zealot’s Heart receives the adulation it deserves, placed on a stone plinth and enshrined in neon blue. As one of only 3-member teams to launch the brand in India, took on … BrewDog Rogue Wave Vodka BrewDog Distilling Co. More. Blog; … As a symbol of wisdom, strength and guile the world over, the wolf was always going to be the star. We worked with California-based illustrator BIOWORKZ to bring LoneWolf to life. He is also Creative Director of tgaproductions.org. In the 24 weeks after launch, total ROI increased 4.5x on a like-for-like basis. His play, The Presentment, premiered at the Pasadena Playhouse, the Hollywood Reporter calling it a “heart-wrenching drama.” Currently, he is writing a one-person play based on The Odyssey of King David. For a gin that inspires devotion, the label was created to feel like a piece of holy scripture. This is a Personal blog about design, motorsport, politics, music and life. The finished design was based on the story of James’ cousin Alex losing his arm in a freak accident whilst fishing in the North Sea. Love has completed its first piece of work for BrewDog, since signing an equity partnership with the company. We commissioned award-winning artist Steven Noble. While other gin brands were competing to launch the latest niche flavour, BrewDog maintained an unwavering focus on perfection, based on the one botanical at the heart of every great gin: juniper. This article is about: World, Creative Works, John Lewis, Brewdog, Christmas, A Week In Creative, Advertising, Creative, Marketing Services, Brand Share to Twitter Share to LinkedIn Uncommon Creative Studio helped bring the creative idea to bear with the … His scratchboard style, which he uses to create highly detailed images, was perfect for this story of obsession. More. There’s a handful of reasons as to why I love this initiative from Brewdog. More. But here is why I still love BrewDog. When BrewDog Distilling Co. asked us to relaunch LoneWolf, we saw the opportunity to create a gin that really stands out from the pack. The novelty and undeniable quality of the … RECOGNITION -The Design & Packaging Masters Awards 2019: Master. The agency looked into BrewDog founder James Watt’s family history and ties with the North Sea, discovering a … LOVE, a Manchester based creative agency, was recruited by BrewDog to create a design for the drink which reflected the company’s Aberdeen heritage. Duncan Stephen. It’s the third brand design project for LOVE since it signed up for an equity partnership deal with BrewDog at the start of 2019. We stayed at the one in Canal Winchester, however, there is a smaller hotel in the Short North area as well. BrewDog Hotel - This small boutique hotel features industrial décor that even has a beer shower in each room- this is the perfect retreat for those who love beer, dogs, and nature! More. Umbro Russian World Cup 2018 Unforgotten: From Umbro with Love. BrewDog: Boilermaker Series Brand Creation BrewDog Distilling Co. More. More. Don’t.... just don’t. SK-II Festive Limited-Edition Bottles SK-II . Looking to cut through in a market centred around delicate floral expressions, BrewDog wanted to break away with an identity that brought LoneWolf’s juniper-forward bite to life. We took a deep dive into BrewDog founder James Watt's … A Week in Creative: Aldi and Brewdog's IP/IPA wars and KFC stops finger-lickin' This is an extract from The Drum’s A Week in Creative email briefing. The partnership sees LOVE acknowledging the fast-moving, start-up nature of BrewDog by taking equity in return for reducing agency fees on all design work across the brand’s spirit business – BrewDog Distilling Co. Penfolds … With the market saturated and competition fierce, BrewDog needed a brand identity for their flagship spirit that would lead, not follow. M1 1EY. The brief was to create a vodka brand that reflects BrewDog’s Aberdeen heritage and its "dedication to quality distilling", born from the waters of the North Sea. SK-II Limited-Edition Packaging SK-II. Immerse yourself in a world where obsession makes perfection. I am a User experience researcher and digital consultant based in Edinburgh. The partnership sees LOVE acknowledging the fast-moving, start-up nature of BrewDog by taking equity in return for reducing agency fees on all design work across the brand’s spirit business – BrewDog Distilling Co. Creative agency LOVE has worked on BrewDog’s vodka Rogue Wave. More. Manchester creative agency, LOVE, has unveiled its first packaging design for BrewDog since it signed an equity partnership deal with the brand earlier this year. London Dry - Master. BrewDog Zealot's Heart Gin BrewDog Distilling Co. More. The arrangement sees LOVE acknowledging the fast-moving, start-up nature of BrewDog by taking equity in return for reducing agency fees on all design work across the brand’s spirit business – BrewDog Distilling Co. The agency really understood our vision which is why the end result is a design both parties are immensely proud of. The first product to … Watt recommends crowdfunding to entrepreneurs, saying: “We love the Equity for Punks model. Help set up BrewDog in India, by means of all consumer-facing communications and experiences as well as strategising campaigns to create awareness and drive consumption of liquid. Finally, Dutch distillers Zuidam created Torpedoed Tulip, a whisky armed with explosive rye to complement Dead Pony Club. BrewDog managing director, David Gates said: “I couldn’t be happier with the fresh new identity of LoneWolf and the creative partnership found in LOVE. Our Response. This partnership was originally inspired by Ricky Gervais, a long term advocate for homeless canines following his ‘shout out to BrewDog’ on Twitter. Botanic Lab Rebrand Botanic Lab. Brand Strategy & Design / Identity Design / Packaging Design, 3rd Floor, 31 Dale Street Manchester England M1 1EY View in Google maps, 3rd Floor, 31 Dale Street, Manchester, England. BrewDog Distilling Co. wanted to launch a vodka that wasn't shallow. Penfolds Campaign Development Special Bottlings. Challenge. No fewer than 197 recipes were trialled to find the perfect blend of ingredients, with 16 other botanicals carefully selected to complement the intense juniper hit. Ellise says: “For me, BrewDog is one of those companies that always nail their branding and marketing. We commissioned award-winning artist Steven Noble. BrewDog pioneered the idea of equity crowdfunding in the UK, launching its first “Equity for Punks” campaign on its website in 2009. This iconic gin is framed by storytelling elements, including the chosen botanicals and ‘holy number’ 197. No other spirits category has grown like gin in recent years. A spirit born from the grit and graft of the North Sea. Sorry.August 3, 2019. His intricate style complemented the gin’s craft and character perfectly. Umbro World Cup Activation Umbro x Brett Domino World Cup Anthem. For a gin that inspires devotion, the label was created to feel like a piece of holy scripture. Ever since Bracken, the original Brew Dog, first watched James and Martin mash in batch number one of Punk IPA back in 2007 dogs have been central to our way of life. "BrewDog has this amazing giant wolf’s head fixed to the wall behind their spirits stills," said LOVE Creative Director David Palmer. Our approach was to commission an illustrator who could twin the true character of the beast with the contents of the bottle. His “love letter to Indiana,” Serious Inquiries Only, was reviewed as “an endearing comedy” by The Los Angeles Times. The first … The novelty and undeniable quality of the … THE CHALLENGE No other spirits category has grown like gin in recent years. The Manchester agency has produced a new look for its existing gin brand, Lone Wolf. The first … Insights From Our Creative Team. Bringing to life the quasi-religious fervour of BrewDog’s approach, Zealot’s Heart was born. Boiler … The illustration contains discoverable details alluding to the meticulous distillation process, with each botanical deemed worthy of the Zealot’s Heart listed on the back. Brand Strategy & Design / Identity Design / Packaging Design, 3rd Floor, 31 Dale Street Manchester England M1 1EY View in Google maps, 3rd Floor, 31 Dale Street, Manchester, England. S vodka Rogue Wave using five Times more juniper that the rebrand drove a huge increase. 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