The other thing is to make sure you don't consider 'design thinking' as something that exclusively resides within the discipline of design. Watching Brian Chesky speak at TC Disrupt in SF. Community and connection are central to the Airbnb brand, and being mission-driven means that we design for a world where social inclusion and trust is at the heart of everything we do. I did this UX case study as I am a product designer who likes to solve problems. Thanks for reading! The company’s revenue was flatlined at $200 per week. If you liked this study, I encourage you to watch this interview. This case provides an insight to Design Thinking and the various techniques involved like brainstorming, body storming, prototyping, and testing to arrive at a solution to a problem. Like so many startups, they had launched but barely anyone noticed. In 2009, Airbnb was close to going bust. Published in First Round Review, this article — “How Design Thinking Transformed Airbnb from a Failing Startup to a Billion Dollar Business” —outlines how the famed start-up went from $200 a week profit to the “unicorn” it is today. Really glad I read this case study first - it really puts everything in perspective. Design Thinking - Case Studies 1. This article originally appeared in net magazine issue 287. Understand how the design thinking process works by looking at two case studies from Disney (Pixar) and NASA. Airbnb’s story is very inspiring in design, tech and most importantly, social value. Note: I do not work for, nor am I affiliated with, Airbnb. He is talking about how AirBnB puts users first and how they handled … Related articles: 11 great UI designs Design thinking can be applied across many industries and disciplines, including HR. Tweet Share Post Save. Design thinking is also useful for non-designers, too. how design thinking works at airbnb David M. Kelley, the founder of the design consultancy IDEO, adapted design thinking for business purposes in the early 1990s. How Design Thinking Transformed Airbnb from a Failing Startup to a Billion Dollar Business. 1. We're lucky because design thinking has been part of Airbnb since day one, which makes things somewhat easier. Airbnb. If you are an Airbnb host or just thinking to become one, please feel free to reach out to me. Airbnb is transforming travel, the hero of the collaborative economy. Airbnb was ‘Design Thinking’, a design practice which valued the user experience above everything else. Design Thinking for Business Innovation Case Study Assumption Testing: The tool: Assumption Testing How I used it: This one was also from my experience in a Co-Innovation Program for a large Banking customer. By looking at two case studies from Disney ( Pixar ) and NASA non-designers. Pixar ) and NASA study first - it really puts everything in perspective we 're lucky design! 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